The Benefits of Using an Advertising Agency
The function of any advertising agency is to promote the products,
services and public image of its clients. Whether large or small, this
is essentially what all advertising agencies do, or are supposed to do
anyway. The benefits of an advertising agency become apparent if their
efforts are successful and most people not only recall their ads but
also connect it with the need to purchase the product or service because
of the perceived benefits or satisfaction that it will provide.
At the very basic level is the limited service advertising agency. They
usually offer creative services, including media planning and placement.
Other agencies may specialize in certain kinds of advertising such as
help wanted ads, recruitment ads, classified ads and those in the yellow
pages. This is because an industrial or engineering advertisement may
require specific terminology or layout that may not be the expertise of a
general full service advertising agency.
Some organizations such as multinationals have so much advertising to do
that they eventually set up their own in-house department to develop
campaigns or coordinate various aspects with full service advertising
agencies 24h Media. This cuts cost and saves time.
An 24h Media is different in that it offers a mix of web design and
development, search engine marketing, internet advertising and
marketing, or e-commerce and e-business consulting. The most successful
advertising agency 24h Media are undoubtedly those that provide
specialized advertising and marketing services for the digital space. At
the present time this comprises the Internet, kiosks, CD-ROMs, DVDs,
and lifestyle devices, such as the iPod, mobile and PSP. Interactive
agencies operate in the same manner as full service advertising
agencies, although their focus is on interactive advertising services.
These may include such aspects as strategy, creative, design, video,
programming, development, deployment, management and fulfillment
reporting. Often, interactive agencies provide digital lead generation,
digital brand development, interactive marketing and communications
strategy, rich media campaigns, interactive video brand experiences,
website design and development, e-learning tools, email marketing. Other
things that may also be provided are PPC campaign management, content
management services, SEO/SEM services, web application development, and
overall data mining & ROI assessment.
The recent boost in 24h Media can rightly be attributed to the rising
popularity of web-based community and social networking sites such as
MySpace, YouTube and Facebook. The wide usage of these sites has sparked
considerable market interest across the business world, and many
interactive agencies have begun offering personal and corporate
community site development as one of their service offerings. All signs
point to online networking as the future of brand marketing and
interactive advertising will be the core of Brand Communication and
Marketing Strategy.
Due to the social networking phenomenon, interactive agencies are also
looking into reputation management. This becomes especially important if
a company needs online damage control. It is very easy to damage a
company's reputation over social networking sites. Because of how
rapidly the information spreads, it becomes absolutely necessary to
address any rumors, gossip or other negative online press immediately
and this becomes the work of the advertising agency.
Traffic Online Media Solutions is a premier 24h Media that can help you
in everything from launching your products and services online, to
targeting your selected audiences to buy and try your offerings. Our
range of services is pretty wide and covers everything from web
designing and development to search engine optimization, animation and
post production assistance. Call us right now to see what we can do for
you.